Do these first

01
Mark up each tour as Product + TouristTrip
impact: high · effort: moderate
02
Attach a complete Offer to every tour
impact: high · effort: moderate
03
Expose your review scores as aggregateRating
impact: medium · effort: quick
04
Add BreadcrumbList markup
impact: low · effort: quick
05
Expose a check_availability + book_tour tool via WebMCP
impact: high · effort: involved

Full breakdown

Every check, every category

AI Content Discovery

20% of score

A+

▸ show 5 checks

robots.txt
100%
robots.txt found and readable.
AI crawler access
100%
All 13 major AI crawlers allowed.
XML sitemap
100%
Valid sitemap at https://webmcp.tours/sitemap.xml.
llms.txt
100%
llms.txt present — a curated front door for AI agents.
Meta robots / X-Robots-Tag
100%
No blocking robots directives on the page.

Tour Data & Schema

25% of score

▸ show 6 checks

JSON-LD present & valid
100%
2 valid JSON-LD block(s) found.

Tourism schema types

No tourism entity types (Product, TouristTrip, Event, TouristAttraction…) declared.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": ["Product", "TouristTrip"],
  "name": "Sunset Kayak Tour",
  "description": "2-hour guided paddle at golden hour.",
  "offers": {
    "@type": "Offer",
    "price": "59.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://webmcp.tours/tours/sunset-kayak"
  }
}
</script>

Offer completeness (price, currency, availability)
0%
0/1 offers carry price, currency and availability/url.
Ratings & reviews markup
0%
No aggregateRating or Review markup.
Organization schema & entity links
50%
Organization found but missing logo or sameAs links.
BreadcrumbList
0%
No BreadcrumbList — agents lose your site hierarchy.

Agent Bookability

20% of score

▸ show 6 checks

WebMCP
0%
No WebMCP manifest. Since ChatGPT and Codex enabled WebMCP (Aug 2026), sites exposing tools get booked directly.
MCP discovery (.well-known/mcp.json)
100%
MCP discovery document present.
A2A agent card (.well-known/agent.json)
0%
No A2A agent card — agent-to-agent networks can't discover your capabilities.
OpenAPI specification
0%
No discoverable OpenAPI spec for your booking API.
agents.json
100%
agents.json present.
Booking path in initial HTML
0%
No book/reserve/ticket call-to-action detectable in the initial HTML.
```
<a href="/book/sunset-kayak">Book now — from $59</a>
```

Content & Semantics

15% of score

A+

▸ show 6 checks

Server-rendered content
100%
Rich initial HTML (~40,909 chars of text).
Heading hierarchy
100%
Single h1, no skipped levels.
Semantic landmarks
100%
4/4 landmark regions (main, nav, header, footer).
Image alt text
100%
No images on page.
Language declared
100%
lang="en".
Descriptive link text
100%
Link text is descriptive.

Trust & Security

10% of score

▸ show 7 checks

HTTPS
100%
HTTPS configured.
HSTS
100%
HSTS configured.
Content-Security-Policy
0%
Content-Security-Policy missing.
X-Content-Type-Options
100%
X-Content-Type-Options configured.
Clickjacking protection
100%
Clickjacking protection configured.
Referrer-Policy
100%
Referrer-Policy configured.
No mixed content
100%
No mixed content configured.

Local & Experience Signals

10% of score

▸ show 6 checks

Location data in schema
0%
No machine-readable location — agents can't place your meeting point.
Opening hours / schedule
0%
No openingHours markup.
Name, address, phone on page
50%
Phone found; no address text.
FAQPage schema
100%
FAQ markup present — prime material for AI answers.
hreflang alternates
40%
No hreflang links (fine if you serve one language).
Open Graph cards
0%
Missing Open Graph tags — shared tours render as bare links.

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